Lexia | Lord Mayor's Appeal - Brand Logo

Lord Mayor's Appeal - Brand Logo

Lexia Media were asked to create a logo which was unique, eye-catching and combined the key elements of the Appeal and its beneficiaries, making its purpose clear and relatable to the target audience in order to make the events and fundraising successful throughout the year.

It had to be instantly recognisable, with an element of fun, and would be assessed by a panel of high profile business individuals from the City of London. Lexia Media designed an attractive and striking logo which embodied the principal beneficiaries and merged their partnership with the Appeal as one, making the logo instantly recognisable on event literature, banners, websites and advertising, allowing the audience to remember the Appeal’s aims and encourage participation in fundraising. The logo was shortlisted for the Creative East Best Graphic Design Award and Silver at the CIPR Awards.